Know your cost.
Work the lot.
Drive more deals.
Most dealer software tells you what you own. DealerDocket tells you what it is costing you, which unit needs a decision today, and who you owe a call. Inventory, pipeline, credit applications, BHPH and floor plan in one place.
- No card to start
- Month to month
- Your data stays yours
| Vehicle | Days | Gross |
|---|---|---|
| Ford F-150 XLT2021 · 44,100 mi | 12 | $4,595 |
| Honda Civic LX2020 · 61,400 mi | 34 | $2,895 |
| Toyota Corolla LE2020 · 39,100 mi | 71 | $1,240 |
| Nissan Altima S2019 · 88,200 mi | 118 | $390 |
The problem
Your money is parked in the lot.
The inventory sheet is in one place, the leads in another, the contracts in a third, and the floor plan interest in an email from the lender. Nothing tells you that the Altima has been sitting 118 days and has $390 of gross left in it.
4
subscriptions
A DMS, a CRM, a texting tool and a spreadsheet, none of which talk to each other.
118
days on lot
The unit nobody flagged, because no screen puts cost and age side by side.
$390
gross left
What the interest and the reconditioning left of a deal that started at $2,400.
What it does
One place instead of four subscriptions.
The lot, the leads, the paperwork and the money, on screens that already know about each other.
Inventory that shows cost
Every unit carries what you paid, what you put into it, what it is worth today and how many days it has been sitting.
Pipeline with the conversation in it
The lead, the car they asked about and the thread live on the same screen, so nobody reconstructs a deal from memory.
Credit applications
The customer fills the form from their phone before they arrive. It lands attached to the lead, not in an inbox.
BHPH contracts and collections
Contracts, schedules, receipts and delinquency, with the payment reminder going out on its own.
Floor plan interest
What each unit owes the lender, what interest has accrued and which curtailment is coming due this week.
Investor split
Capital by owner, profit share and what is actually yours after the split, without a spreadsheet on the side.
The number you actually take home.
Gross per unit, floor plan interest, reconditioning, commission and the investor split, resolved into one figure instead of four exports.
revenue
$32,995
net profit
$6,357
margin
19.3%
How it works
Four steps from scattered to sold.
- 01
Load the lot
Import the inventory or add the units. Cost and reconditioning go in once, and the aging clock starts by itself.
- 02
Answer from one place
Leads from the site, from Facebook and from WhatsApp arrive in the same pipeline, with the car already attached.
- 03
Close and finance
Send the credit application, write the contract and set the schedule, whether it is cash or in-house financing.
- 04
See the money
Gross by unit, interest owed, what the investor is due, and what the month actually left you.
Built for
Independent dealers, not franchise stores.
The 20-car lot
Where the owner sells, buys, and does the books. The product has to remove work, not add a system to feed.
The BHPH dealer
Where the money comes back in installments and a week of missed collections is the month's profit.
The floor-planned lot
Where the inventory is borrowed and every extra day on the lot has an interest cost with a name.
The small group
Two or three rooftops that need one number for the whole operation and one per store.
Pricing
Priced by the size of the lot.
What changes is how many vehicles, how many people, and whether Dot answers for you. She starts at Pro on purpose: she is the part that costs money on every use.
Month to month, cancel whenever.
Lot
$497/mo
Up to 40 vehicles
The owner-operator who is also the salesperson and the bookkeeper.
- Inventory with cost, gross and days on lot
- Sales pipeline with WhatsApp built in
- Credit applications through a public link
- Customers, calendar and tasks
- Reply suggestions, without the AI answering on its own
- One user included
Pro
$797/mo
Up to 120 vehicles
A lot with a couple of salespeople and money borrowed against the inventory.
- Everything in Lot
- Dot answering and following up around the clock
- BHPH contracts and collections
- Floor plan with curtailment and interest
- Meta campaigns and generated ads
- Dealership website
- Up to 8 users, with roles
Scale
$1,297/mo
Unlimited vehicles
An operation big enough to have a finance manager.
- Everything in Pro
- Unlimited users
- WhatsApp Cloud for cold outreach
- Investor report
- Priority support
Custom
Consulting and performance
For dealers who want us alongside the operation, or who want to pay for media management.
- Consulting on buying, pricing and capital structure
- Media management with a fee on ad spend
- Priced per dealership
Consulting
The software is the easy part.
Buying right, pricing to the market, funding the lot and getting the phone to ring are decisions, not features. We work alongside the owner on those, and the engagement is quoted per dealership.
Talk to us- Buying strategy and what to stop stocking
- Pricing against your own market, not a national book
- Floor plan and investor structure
- Marketing that fills the pipeline you can actually work
FAQ
Common questions.
Does DealerDocket replace a dealer management system?
Yes. It is a DMS, a CRM and the marketing tools in one product, which is why dealers usually compare it against paying for three or four separate subscriptions.
How much does DealerDocket cost?
Three plans, month to month: Lot at $497 per month for up to 40 vehicles, Pro at $797 for up to 120, and Scale at $1,297 for unlimited vehicles. Annual billing takes two months off. Consulting and media management are quoted per dealership. A 14-day trial starts without a card.
Does it handle buy here pay here?
Yes, from the Floor plan up: BHPH contracts, installments, collections and delinquency, alongside floor plan interest and curtailment.
Who is DealerDocket for?
Independent used-car dealers in the United States, from a 20-car owner-operator lot to a multi-rooftop group. Franchise dealerships are not the target.
Less guessing.
More deals.
Fourteen days, the whole product, no card. Bring your inventory and see what the lot is really costing you.